Professional web designer,
Visual artist and



Creative and detail oriented.

Rock steady

Stable and reliable.

Icon fast


Fast, brave, adventurous.

Jani Parikka is a Finnish entrepreneur, web designer and visual artist.

In 2003 Jani got a Polytechnic Degree in Media Culture Studies, having a skillset of graphic design, drawing and painting, photography, audiovisual production, cinematographic expression and web content production.

After graduating Jani moved to Espoo, Finland to work as a Web Developer. Due to his cautious nature he mostly took care of VR Group’s (a government-owned railway company) web updates.

In 2005 Jani moved to Tampere, Finland and worked for Nokia Corporate.
Later on he moved to Dublin, Ireland to work as an IBM Technical Support Representative. After looking at Jani’s work experience he was sent to the most challenging department to serve a multinational Finnish technology company. Did he like the job? Absolutely not. But that was the time when he truly started to question the motives of working for anyone and when he found his love for art again.

Jani moved back to his hometown Lahti, began to paint art and established his company King Kuma in 2009 doing web and graphic design. Jani also started working for another company as a web designer, still having his own business on the side.

When the employment contract ended, Jani focused solely on his own business and art again.

Today Jani is a master in branding and online marketing. During the 9 years of entrepreneurship he has worked for famous artists, photographers, software companies, online stores and many other types of companies and influencers. While Jani helped others to thrive he put all his experience and knowledge of good web design into developing his own digital product – a WordPress theme called SupaSlick, which is designed for personal brands and businesses.

Understanding the challenges of being a less known entrepreneur or a serial entrepreneur with multiple brands and solving those problems with personal branding has changed the course of Jani’s professional career. He is now betting everything on building and teaching personal branding because it’s the most rewarding type of marketing that anyone can do.

Interesting visual artist against injustice

Jani Parikka is a passionate visual artist working under the name Kelmin Lumo. The name is Finnish and it can be translated to crook’s enchantment.

Why a crook, people always ask. It has a much deeper meaning than just being a cool name. In a story, a crook is usually the main opponent and more interesting than a hero. A crook is often one of the most important factors in a successful story.

There’s a need for someone to rise up against the blood suckers and put things into motion. That’s what crooks do in stories, sometimes even bending the rules a little to send an important message. In that sense some crooks are the true heroes.

Kelmin Lumo

As a child, Jani’s family and relatives provided a great influence in art. It was no surprise that in day care, as being one of the youngest, Jani was still ahead of the older kids in drawing.

In his teens, hip hop and street art began to interest him, and they still inspire his works.

In high school, Jani knew he wanted to become a commercial artist. However, cinematic expression and video production took Jani’s interest for years. Later on he got interested in digital graphics and web design. Only when he was working in Dublin under a repressive employment relationship, he found art again. After returning to Finland he started drawing with acrylic markers, cutting stencils and practicing with oil colors.

Jani’s themes are often socially critical. Jani is opposed to injustice and makes his voice heard by the means of art.

Fast on the bike

From an early age, Jani grew up browsing motocross magazines and riding his bike in the nearby woods. Jani remembers well how he rode down a gentle hill in daycare and felt it was perfect. However, he eventually stopped dreaming about motorcycles and later on only rode a bike to get somewhere.

As an adult, Jani didn’t have a sporting hobby that he enjoyed. He tried skate- and snowboarding but they didn’t quite give the full satisfaction. Soccer was ok, but at the hobby level, some players’ selfish behavior annoyed him. Jani kept himself in shape with running, doing long walks and occasionally utility cycling, still enjoying the speed and thrills on downhill streets with his unsafe bicycle. Indeed, something was missing in his life.

After seeing the downhill mountain biking film Not Bad on Netflix he realized only then that such a sport exists and knew immediately he had longed for it since he rode down that hill as a kid. He had finally found his passion in sports.

Jani says, nothing is more fun than shredding down a trail through roots and rocks, with full suspension taking the hits, while your eyes are scanning the terrain for the next obstacles on the way, finding the quickest line through. Riding a bike off-road over rough terrain takes you to the extremes of endurance, balance and skills. If you want to ride down, you must climb up. The steep downhills require focus, perseverance and belief in oneself. Mountain biking has definitely increased Jani’s self-confidence and fitness and made him happier. For Jani it’s also about the exitement, improvement and overcoming fears.

See Jani shredding downhill: